PDA

View Full Version : Mine & others reason why we think Sonys Marketing sucks


Tobes
17/May/06, 09:53 PM
Taken from Joystiq from someone who left a comment

"Sony's pricing strategy is brilliant. Imagine if they entered the fast-food industry:

Cashier: Welcome to Sony Burger World, how may I help you?

Customer: I'd like a cheeseburger, hold the onions. That's all.

Cashier: No problem, you're order will be out shortly.

Customer: So, how much do I owe you?

Cashier: I'm not going to say right now.

Customer: Excuse me?

Cashier: But I will tell you this. This is a really nice burger, and your family is going to need to save up for a long time to afford this burger.

Customer: For a burger?

Cashier: A Sony burger, yes.

Customer: When will it be ready?

Cashier: In 30 seconds.

Customer: How can that be? You haven't even handed the order back to the kitchen yet! Nobody's even working the grill right now.

Cashier: It will be ready in 30 seconds.

Customer: I can see your cook in the kitchen right now. He's not cooking, he's on the phone! It is not physically possible for my burger to be ready in 30 seconds!

Cashier: It will be ready in 30 seconds.

Customer: (Pause) OK, it's been 30 seconds. Where's my burger?

Cashier: You're burger will be ready in 15 minutes. We had unforeseen supply problems with the ingredients.

Customer: Jesus Christ! Look, just tell me how much my burger costs or I'm cancelling my order.

Cashier: Your burger will be 600 dollars.

Customer: 600 dollars.

Cashier: Yes, sir. Will you be paying cash or credit?

Customer: That's too much to pay for a burger.

Cashier: Not for a quality burger. This one comes with a solid gold salt shaker, that retails elsewhere for $1,000.

Customer: I don't want a solid gold salt shaker.

Cashier: We want you to want a solid gold salt shaker. We want every family to own and use a solid gold salt shaker.

Customer: I'm not paying $600 for a burger.

Cashier: But look at everything that comes WITH the burger! When you add up the cost of the burger and the salt shaker, you're getting an incredible deal!

Customer: Let me see that shaker... Come on, in three years you'll be able to get this thing for less than $200.

Cashier: Yes, but right now it retails for $1,000 elsewhere, so you are getting excellent value for your money!

Customer: $600 is too much to pay for a burger.

Cashier: Price and value are too different things, sir. You are getting excellent value.

Customer: So you don't have a cheaper burger?

Cashier: Yes, we have a $500 basic burger.

Customer: A basic burger.

Cashier: Yes, it's the same hamburger, but the salt shaker that comes with it is made of aluminum.

Customer: So for $500 I get the hamburger and the shaker, except that the shaker is worthless.

Cashier: Yes, but you'll be saving $100! It's a very smart choice for the cash-conscious consumer.

Customer: Dude, will you get a grip? A 'cash-conscious consumer' is not going to spend hundreds of dollars for a burger!

Cashier: Sir, I saw the car you drove up in. You spent at least $20,000 on that. I'm sure your home cost even more. If spending $600 on a hamburger is going to ruin you financially, then you have some serious problems managing your money, and you should be ashamed of yourself.

Customer: Spending $600 is not going to ruin me financially. I just think it's too much to spend on a hamburger.

Cashier: Why are you so obsessed with the cost? I've been trying to talk to you about our delicious hamburger, made with 100% Angus Beef, and our lovingly sculpted gold salt shaker, that everyone is going to want this holiday season. Yet all you do is carp about price, price, price. Can you think about anything other than money for a minute?

Customer: I'm sorry, I guess you're right. There are certainly more important things in this world than money.

Cashier: Apology accepted. Now pay me $600 for your burger.

Customer: Goddamnit, this is ridiculous! I'm going somewhere else for lunch.

Cashier: That's pretty much what I would have expected from a McDonald's fanboy.

Customer: I despise McDonald's. I never eat there. I just don't want to spend $600 for a hamburger.

Cashier: Anyone who complains about Sony Burger prices is a McDonald's fanboy!

Customer #2: Uh, I think $600 is too much to pay for a burger, too.

Cashier: Oh, well, here you go, ma'am! It's a special gift for a special McDonald's fangirl! Some red-and-white striped kneepads so that you'll be more comfortable when you're servicing Ronald!

Customer #2: That's totally out of line!

Cashier: Here's a red clown nose, too! Wearing this gets Ronald off faster, so you won't have to spend so much time with his clown schlong down your...

[Customers leave.]"

Now let's keep this friendly. But can someone who doesn't agree express there reason why please.

Thank you :)

mjmaskrey
17/May/06, 09:59 PM
What about the little extra's they say are going to be in the burger, extra's that everyone needs, then before your burger arrives they put up pics of the burger and you can see the extra's are no longer on it.

:)

Raisedbyflames
17/May/06, 10:43 PM
their was also cgi videos of the burgers runing on a lcd scream above the guy that made the burger look better than anyother burger ever made ever. and some sony burger guys will tell you thats the real deal

edit: i guess what im trying to say is that they have good marketing showing us cgi footage and telling porkies saying its the real stuff, the avrage person will trust them as they dont know anybetter which is a shame.

Blaze Lord
17/May/06, 11:32 PM
Sony isn't sure if it wants mass market appeal, or go back to the Trinitron days when the Sony brand was worth an extra $200, even if it meant a few less people would buy it.

Mez
18/May/06, 12:53 PM
their was also cgi videos of the burgers runing on a lcd scream above the guy that made the burger look better than anyother burger ever made ever. and some sony burger guys will tell you thats the real deal

edit: i guess what im trying to say is that they have good marketing showing us cgi footage and telling porkies saying its the real stuff, the avrage person will trust them as they dont know anybetter which is a shame.

To be honest, every company did that so that's not a Sony exclusive.

As i've said before, no one is forcing you to buy a PS3 so I can't understand why so many feel the need to complain about it.

Tobes
18/May/06, 12:59 PM
As i've said before, no one is forcing you to buy a PS3 so I can't understand why so many feel the need to complain about it.

Yeh but you can't say that because you can say that about everything. OK fair enough they are not making us but there also not trying to make us buy it. Most people will not fork out £400+ just for a console. If the PS3 was <£300 I would buy it for MGS4. But it's not.

No one is going to make us buy the Wii but with such an attractive price it's hard not to.